SETTING THE TONE FOR YOUR NEXT LEVEL e-COMMERCE STRATEGY

Currently a lot of organizations are struggling with their e-commerce business.
Start- and scale-ups have a hard time finding new investments in these challenging times. Mid-small enterprises that ventured on a fast e-commerce track are growing too fast for them to manage or are facing hard times due to a drop in e-commerce sales after covid-19. They face rising marketing costs, a high amount of returns (in fashion) and upcoming sustainability regulations. Then there is the choice between selling via your own brand web shop, omni-channel, retailers network - raising brand image problems due to the huge variety of web shops of these retailers- or different platforms.

Large corporates are trying to run their e-commerce business with insiders who sometimes lack in-depth knowledge. They have to work without first party data or end customers feedback as their retailers don’t share customer data. So now they choose to go directly to the consumer, but with variable success.
Set tech organizations are reorganizing as their growth no longer happens automatically.

So, let’s sit down together and discuss your ideas for the coming years and your business goals for the running year, your available budget, and must-win battles and pains in the game. At BEETROOT& have we have in-depth experience with all 4 types of organization.